New Sprint Pricing: Trying to Reinvent the wheel, and stop the churn

Sprint Simplifies Pricing, Makes Picking the Perfect Plan As Easy As 1-2-3
New Streamlined Options Include Share Plans with Unlimited Data and Messaging for Less Than Competitors

OVERLAND PARK, Kan.--(BUSINESS WIRE)--June 12, 2008--Sprint (NYSE:S) is giving customers an easier way to budget for their monthly wireless expenses with the launch on June 15 of new simplified pricing plans. Building on the popularity of Sprint's $99 Simply Everything(SM) plan, new share plans for families will include unlimited messaging and data for one low price, so there's no calculator needed to figure out wireless costs for the whole family's favorite services.
"These days, many families are facing tight finances, and unexpected extra charges on a wireless bill can make budgeting difficult - but with Sprint plans that include all the services customers want for one low price, they can have peace of mind that they're getting a lower price than competitors offer," said Will Souder, vice president of pricing for Sprint. "We want customers to be able to easily see the value in these options, so we've removed the clutter of more complicated plans. Customers can quickly compare and see which plan is best for them."
The new simplified pricing makes choosing the right plan to fit each customer's needs and budget as easy as 1 - 2 - 3:
1. Choose an individual plan for a single line or a share plan for multiple lines.2. Choose voice only, voice with unlimited messaging, or voice with unlimited messaging and unlimited data.3. Choose the number of minutes.
For individuals, new voice-only Talk plans will be available for $39.99 for 450 minutes or $59.99 for 900 minutes. These plans join the Talk/Message/Direct Connect(R) plans introduced in February at $49.99 for 450 minutes, $69.99 for 900 minutes or $89.99 for unlimited minutes; and the Everything plans introduced in February at $69.99 for 450 minutes, $89.99 for 900 minutes or $99.99 for Simply Everything with unlimited minutes.